Products Marketing &Mgt Head (Senior Manager)
Pru Life UK
Finance and Insurance
Related to college degree:
Yes
Headed Products Marketing and Management, Market Research and Advertising to execute marketing campaigns and projects, product-related events for both existing and new products with annualized new premium and new business profit through high quality and effective implementation with product tools, communications and systems.
Led product launches, maturity recapture programs, guaranteed issue offer and re-selling campaigns, High Network, Chinese Market and Corporate segments marketing events for agents and clients, wealth management forums, investment forums, conservation projects and other marketing initiatives.
Maintained effective internal communications to ensure all relevant marketing information are cascaded to business units and agencies, not limited to creative article writing to promote product campaign, product watch and highlights, video script writing and directing for product features, interviews of successful agents and leaders, and the like.
Committed to have worked with shared leadership and cross-function teams with Brands and Communications, Public Relation and Advertising, Investments Marketing, Agency Sales and Distribution, Actuarial Administration/Division, Agency Training, Leader Development, MDRT, Digital Platform, Information Technology, Underwriting, New Business and Claims Operations.
Monitored, reviewed and reported effectiveness of all marketing activities and results within monthly budget.
Handled end-to-end product-related queries and concerns by agents and clients.
Ensured timely approval of marketing materials and other requirements with the Insurance Commission.
Conducted products training, insurance, savings and investments training to the employees, training the trainors, agencies, general agencies and corporate partners.
other