The following chart is estimate the Social Media Specialist position salary from employers, candidates, and past and present job advertisements on Jobayan, last updated December 01, 2021.
Average Salary per Month
The Job Description
Research market conditions in local, regional, or national areas, or gather information to determine potential sales of a product or service, or create a marketing campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution.
Overall Job Role
- Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
- Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
- Measure and assess customer and employee satisfaction.
- Forecast and track marketing and sales trends, analyzing collected data.
- Seek and provide information to help companies determine their position in the marketplace.
- Measure the effectiveness of marketing, advertising, and communications programs and strategies.
- Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.
- Attend staff conferences to provide management with information and proposals concerning the promotion, distribution, design, and pricing of company products or services.
- Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.
- Monitor industry statistics and follow trends in trade literature.
- Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.
- Develop and implement procedures for identifying advertising needs.
- Direct trained survey interviewers.
- Gather organizational performance information.
- Analyze market conditions or trends.
- Gather organizational performance information.
- Analyze industry trends.
- Measure effectiveness of business strategies or practices.
- Supervise employees.
- Conduct surveys in organizations.
- Prepare research reports.
- Establish business management methods.
- Discuss business strategies, practices, or policies with managers.
- Develop business or market strategies.
- Analyze consumer trends.
- Monitor business indicators.
- Analyze market conditions or trends.
- Analyze consumer trends.
Observing, receiving, and otherwise obtaining information from all relevant sources.
Developing, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions.
Compiling, coding, categorizing, calculating, tabulating, auditing, or verifying information or data.
Interacting With Computers
Using computers and computer systems (including hardware and software) to program, write software, set up functions, enter data, or process information.
Analyzing Data or Information
Identifying the underlying principles, reasons, or facts of information by breaking down information or data into separate parts.
Developing and Building Teams
Encouraging and building mutual trust, respect, and cooperation among team members.
Selling or Influencing Others
Convincing others to buy merchandise/goods or to otherwise change their minds or actions.
Coaching and Developing Others
Identifying the developmental needs of others and coaching, mentoring, or otherwise helping others to improve their knowledge or skills.
Scheduling Work and Activities
Scheduling events, programs, and activities, as well as the work of others.
Entering, transcribing, recording, storing, or maintaining information in written or electronic/magnetic form.
Developing Objectives and Strategies
Establishing long-range objectives and specifying the strategies and actions to achieve them.
Monitoring and Controlling Resources
Monitoring and controlling resources and overseeing the spending of money.
Performing Administrative Activities
Performing day-to-day administrative tasks such as maintaining information files and processing paperwork.
Making Decisions and Solving Problems
Analyzing information and evaluating results to choose the best solution and solve problems.
Updating and Using Relevant Knowledge
Keeping up-to-date technically and applying new knowledge to your job.
Identifying Objects, Actions, and Events
Identifying information by categorizing, estimating, recognizing differences or similarities, and detecting changes in circumstances or events.
Provide Consultation and Advice to Others
Providing guidance and expert advice to management or other groups on technical, systems-, or process-related topics.
Organizing, Planning, and Prioritizing Work
Developing specific goals and plans to prioritize, organize, and accomplish your work.
Monitor Processes, Materials, or Surroundings
Monitoring and reviewing information from materials, events, or the environment, to detect or assess problems.
Coordinating the Work and Activities of Others
Getting members of a group to work together to accomplish tasks.
Communicating with Persons Outside Organization
Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail.
Guiding, Directing, and Motivating Subordinates
Providing guidance and direction to subordinates, including setting performance standards and monitoring performance.
Interpreting the Meaning of Information for Others
Translating or explaining what information means and how it can be used.
Judging the Qualities of Things, Services, or People
Assessing the value, importance, or quality of things or people.
Communicating with Supervisors, Peers, or Subordinates
Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.
Establishing and Maintaining Interpersonal Relationships
Developing constructive and cooperative working relationships with others, and maintaining them over time.
Estimating the Quantifiable Characteristics of Products, Events, or Information
Estimating sizes, distances, and quantities; or determining time, costs, resources, or materials needed to perform a work activity.
Electronic Mail —
The Ideal Candidate
The ideal candidate possesses the following general knowledge, skills, abilities, interests and values.
General Knowledge Preferred
Knowledge of administrative and clerical procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and other office procedures and terminology.
Knowledge of human behavior and performance; individual differences in ability, personality, and interests; learning and motivation; psychological research methods; and the assessment and treatment of behavioral and affective disorders.
Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications.
Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
Sales and Marketing
Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
Communications and Media
Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
Economics and Accounting
Knowledge of economic and accounting principles and practices, the financial markets, banking and the analysis and reporting of financial data.
Computers and Electronics
Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.
Sociology and Anthropology
Knowledge of group behavior and dynamics, societal trends and influences, human migrations, ethnicity, cultures and their history and origins.
Administration and Management
Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
Customer and Personal Service
Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
General Skills Preferred
Communicating effectively in writing as appropriate for the needs of the audience.
Talking to others to convey information effectively.
Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.
Persuading others to change their minds or behavior.
Using mathematics to solve problems.
Adjusting actions in relation to others' actions.
Understanding the implications of new information for both current and future problem-solving and decision-making.
Managing one's own time and the time of others.
Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
Determining how a system should work and how changes in conditions, operations, and the environment will affect outcomes.
Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
Identifying measures or indicators of system performance and the actions needed to improve or correct performance, relative to the goals of the system.
Selecting and using training/instructional methods and procedures appropriate for the situation when learning or teaching new things.
Understanding written sentences and paragraphs in work related documents.
Being aware of others' reactions and understanding why they react as they do.
Complex Problem Solving
Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
Judgment and Decision Making
Considering the relative costs and benefits of potential actions to choose the most appropriate one.
Personal Abilities Preferred
The ability to see details at close range (within a few feet of the observer).
The ability to come up with unusual or clever ideas about a given topic or situation, or to develop creative ways to solve a problem.
The ability to speak clearly so others can understand you.
The ability to add, subtract, multiply, or divide quickly and correctly.
The ability to communicate information and ideas in speaking so others will understand.
Fluency of Ideas
The ability to come up with a number of ideas about a topic (the number of ideas is important, not their quality, correctness, or creativity).
The ability to listen to and understand information and ideas presented through spoken words and sentences.
The ability to identify and understand the speech of another person.
The ability to communicate information and ideas in writing so others will understand.
The ability to apply general rules to specific problems to produce answers that make sense.
The ability to combine pieces of information to form general rules or conclusions (includes finding a relationship among seemingly unrelated events).
The ability to tell when something is wrong or is likely to go wrong. It does not involve solving the problem, only recognizing there is a problem.
The ability to generate or use different sets of rules for combining or grouping things in different ways.
The ability to arrange things or actions in a certain order or pattern according to a specific rule or set of rules (e.g., patterns of numbers, letters, words, pictures, mathematical operations).
The ability to read and understand information and ideas presented in writing.
Flexibility of Closure
The ability to identify or detect a known pattern (a figure, object, word, or sound) that is hidden in other distracting material.
The ability to choose the right mathematical methods or formulas to solve a problem.
Conventional occupations frequently involve following set procedures and routines. These occupations can include working with data and details more than with ideas. Usually there is a clear line of authority to follow.
Enterprising occupations frequently involve starting up and carrying out projects. These occupations can involve leading people and making many decisions. Sometimes they require risk taking and often deal with business.
Investigative occupations frequently involve working with ideas, and require an extensive amount of thinking. These occupations can involve searching for facts and figuring out problems mentally.
Occupations that satisfy this work value are results oriented and allow employees to use their strongest abilities, giving them a feeling of accomplishment. Corresponding needs are Ability Utilization and Achievement.